Marketing management

a planning approach by George David Hughes

Publisher: Addison-Wesley Pub. Co in Reading, Mass

Written in English
Cover of: Marketing management | George David Hughes
Published: Pages: 576 Downloads: 538
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  • Marketing management.,
  • Marketing management -- Case studies.,
  • Marketing.

Edition Notes

Includes bibliographies and index.

StatementG. David Hughes.
SeriesAddison-Wesley series in marketing
LC ClassificationsHF5415.13
The Physical Object
Paginationxxviii, 576 p. :
Number of Pages576
ID Numbers
Open LibraryOL21178668M
ISBN 100201030578

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